Given the Black Friday-gift buying-Christmas shopping-seasonal home decorating-holiday parties-Boxing Day-etc season, consumers are bombarded with heavy hits of commercial in-your-faceness that is overwhelmingly loud and constant: SALE! 50% off! BOGO Free! Perfect gift ideas for him/her!
The commercials, the radio/magazine/newspaper/subway ads, billboards, posters, e-newsletters!
It makes me nauseated.
Not really. But sort of. It’s too much. And besides the Christmas decorations going up in September, it’s a little unnecessary.
But I get it. It’s the consumer marketing relationship.
Though it pseudo nauseates me, I succumb to its tactics. $100 boots for $49.99! 10 Aerie underwear for $35.00!
The first I want. The second I need.
The struggle is real. While I’d love nothing more than to spend some dolla dolla bill(s) y’all on myself—because some of my pieces are looking a little tired and pilly—Tis the Christmas season and I’m sticking to a strict budget for this reason.*
It’s not fun feeling like you have nothing to wear. Or that your stuff is tired… and old. And maybe come December (because let’s be real, my Christmas shopping is done. It was done like three weeks ago. #eager), when my budget resets, I’ll pick up a few items.
This time of year though, with all the ‘in-your-faceness’ advertising, makes me weary of shopping. We are so quick to swipe our plastic in exchange for goods. For fast fashion items that will be out of style in a New York minute. To combat my PN (pseudo-nausea), I try try try to make wise choices when it comes time to commit to some retail shopping.
I check labels to see where items are made. ‘Made’ being the operative word, because designed in Canada does not equal being made in Canada. I consider how much wear I’ll get out of an item. I look for pieces that will last beyond a season, in terms of quality and trend. Our landfills don’t need another item you bought for $8.99 that you might wear, possibly, to that party that may or may not happen.
I often consider these words:
I don’t have it on good authority that Vivienne Westwood is actually responsible for these words, but if she is, as I assume she is, then I’m pleased. Pleased to know them. Pleased to follow them.
I want to be a conscious shopper. Continue to be a conscious shopper. An awoke consumer. Our precious planet is not made up of unlimited resources and it is invaluable that we bear this truth in mind come this massive, loud, bright shopping season.
I remind myself often of this grist.org video:
Make conscious choices, choose wisely. Consider your wants versus your needs. Consider less. Consider the planet.
*Rhyming not intended.