High octane and impassioned entrepreneur and momma, Nidhi Sachdeva, has started an all natural, Indian inspired skincare line of lovingly handcrafted soaps and decadently buttery body butters. Timing was on my side as I happened upon her in the reception area of Pure Health in midtown Toronto.
A skincare line you can sink your teeth into
Firoza (‘turquoise’ in Farsi) is a company that sprang out of Nidhi’s love of crafting and DIY related projects. She began making soaps and cleaning products for her young family with the (sensible) belief that what goes on the skin should be safe enough to be ingested (not that you would want to eat a bar of soap, but if you did, its non-toxic properties would keep you safe—and possibly clean you on the inside as well as out).
She asked as I nodded enthusiastically in agreement, rethinking my plan of trying to use up my not-so-safe designer perfumes.
I had the good fortune of meeting her, quite unexpectedly, when I came out of my sixty-minute massage therapy appointment. She was sharing her latest products with my therapist, artfully displayed in Pure Health‘s reception area.
Nidhi went through the gamut of her items and continued to speak of how they came to be. What started as making non-toxic products for her family and friends evolved into a safe-for-the-skin entrepreneurial venture and one I can really get behind.
Beauty in the simplicity
The products are all natural and continue to be lovingly crafted by Nidhi. Simple and minimalist in both ingredients and design, they are influenced by Nidhi’s Indian background and speak to that of her heritage. The simple paper packaging alone is bright and colourfully patterned in graphic shapes, reminiscent of long ago seen tiles—her nod to India (and a wink for me to my own personal upbringing). Beyond the packaging, however, lies the real art: the naturally fragrant and organic swirls of ingredients combine to leave a beautifully designed artisan soap that smells as good as it looks.
We went through ALL of the soaps and ALL of the body butters. My favourites? The sandalwood-rose and jasmine-calendula soaps. If it weren’t for me pairing down my own personal horde of artisanal soaps, I would have purchased them right then and there… and bathed immediately. It must be said, if the soaps were an entree, the body butters were the dessert of whipped-up perfection. Nidhi shared that the mint-chocolate body butter was her most popular body butter, and while I can smell why, I personally don’t want to smell like ice cream all day. Might be bad for the waistline if you catch my meaning.
Continuing with my intention to live minimally, I refrained from making a soap or body butter purchase, but to show my appreciation, and because I’m a sucker for mint (of the non-chocolate persuasion), I purchased a mint-infused lip balm. It’s refreshing fragrance and the tingly sensation the peppermint leaves behind after application has me using it regularly. I can see it becoming a staple in my purse!
Watch Firoza grow
My therapist and I learned Nidhi is presently perfecting a line of deodorants. She stresses she’s developing a deodorant that is neither a spray nor a cream. Sometimes, and maybe you agree, all-natural deodorants aren’t very practical (sprays are too drippy and creams are too messy) and so Nidhi is looking for a functional solution to the sometimes drippy mess.
Why I love Firoza’s skincare products
- I can buy locally
- Canadian made and developed by a female entrepreneur
- Simple, natural and deliciously fragrant ingredients—spices remind me of my childhood!
- The minimalistic artwork
- Reasonably priced
Nidhi’s commitment to wellness and her passion for what she does is infectious. My small interaction with her was a joy and I am glad to have had the chance to meet her and learn about Firoza. I look forward to seeing where her inspiration takes her next!